DATA & DIGITAL MARKETING TRAINING
Best practices in Email Marketing & Deliverability
Better database management, writing messages which grab readers’ attention, optimising campaigns for maximum delivery, analysing the results… This course introduces you to the most important tools for optimising email performance!
Collecting and managing databases
Discover the secrets of long-lasting relationships with your contacts. Legislation, collection strategies, optimal and legal forms, welcome scenarios and customer insight. Discover a range of tools, from the simple to the most complex, to optimise the accuracy of your communication.
Qualifying, scoring & segmentation
Unlock the hidden potential of your data with behavioural scoring! Make sense of the various pieces of information you have gathered on your contacts and identify those with the greatest potential, using behavioural scoring and predictive analysis to create effective relationship scenarios.
Measuring ROI from Marketing & Web Analytics
Measure the impact of your communications and optimise your next operation! Learn how to identify your KPI, produce dashboards and use Web Analytics tools to calculate your ROI more effectively. Analyse your performance more precisely!
HTML, Email Marketing & Deliverability
Avoid the pitfalls of HTML code and optimise deliverability! Take control of the technical side of your email campaigns, optimising your messages for maximum readability, deliverability and impact.
Email Marketing & Responsive Design
Adapt your approach to the behaviour of your target audience: Smartphones, tablets, computers… Make sure your messages are displayed correctly on all devices. Boost the responsiveness of your contacts, and the success of your operations.
TRAINING ON DOLIST PLATFORMS & CONNECTORS
The Dolist-V8 platform Getting Started & Best Practices
Master the whole campaign cycle for emails and SMS messages on the Dolist-V8 platform. Configuration, contact management, preparing and sending campaigns, analysing performance, marketing best practices and success stories… Increase the success rate of your operations and boost your autonomy!
The Dolist-V8 platform: advanced user training
Take your Email & SMS Marketing strategy to the next level! Improve your database management, introduce automation to your marketing strategy, improve your data collection and sorting with the help of Dolist forms, and optimise your campaign using our testing tools.
The Dolist-EMT platform: A to Z
Harness the power of transactional email & SMS marketing! Become totally independent in the way you use the Dolist-EMT platform to handle your transactional messages (sign-up confirmation, order confirmation, basket abandoned, notifications etc.), creating and analysing campaigns as well as managing the sharing of data.
Unlock the full potential of your data with Dolist Connectivity solutions! Learn how to use Dolist connectors independently, with a solid understanding of how they work and interface with Dolist technologies.