EFFECTIVE MEASUREMENT OF YOUR MARKETING ROI IS AT STAKE
Look beyond the usual performance indicators and focus on the key performance indicators (KPIs) specific to your activity:
- Analyse the behaviour of your contacts in response to your emails, and track their browsing on your site
- Precisely analyse the impact of a campaign on your website traffic and sales (visits, interests, conversion rate etc.)
- Identify the most attractive content in your emails and precisely measure your ROI.
MAKE YOUR OPERATIONS MORE EFFECTIVE
Learning to use Web Analytics can take your web marketing to the next level:
- Detect the strengths and weaknesses of your messages, your landing page and your conversion funnel
- Use this information to make your emails – and, more broadly, your marketing operations – more pertinent
- Refine your segmentation strategy by identifying different categories of contacts based on observed behaviour
- Test your improvements with A/B testing techniques for messages, landing pages and web pages.
PERSONALISED SUPPORT FOR OPTIMAL RESULTS
Our team of consultants and project managers can help you design and implement a measuring system which works for you:
- Fine-tuning your Web Analytics solution
- Implementing a marking strategy for your email campaigns
- Configuring your conversion funnels
- Creating a customised dashboard which can be shared with your team.