LIFECYCLE MESSAGING: TRIGGERS BASED ON THE CONTACT LIFE CYCLE
Are sales from your online store slowing down? Do you have a high proportion of single-order clients? Is your customer satisfaction down? Learn how to encourage or avoid certain problems with the help of a more effective relationship marketing strategy.
Identify opportunities to boost loyalty and act on them (welcome, loyalty programme, retention etc.). Stand out from your rivals by automatically sending out messages which are tailored to your contacts’ personal circumstances: online and offline behaviour, purchases, events etc.
BOOSTING LOYALTY WITH A PERSONALISED STRATEGY
Make your messages more relevant, and win the loyalty of your contacts. Our consultants can help you increase your skills and master the best practices of Automation Marketing and customer loyalty techniques. We are here to help with:
- modelling the customer life cycle of your contacts
- identifying the right moments to get in touch (new lead or new customer, after a purchase, anniversary date, basket abandoned, slowdown etc.)
- determining the content and targets of your various messages
- monitoring and optimising your practices over time
DELEGATE YOUR AUTOMATED MARKETING FOR GREATER RELIABILITY
Do you lack the time and/or expertise to handle all of this work in-house? Stay focused on strategy and performance, and let us take charge of creating scenarios based on the customer life cycle of your contacts. We are here to help with:
- synchronising useful data which will serve to personalise your messages
- creating new messages (graphic design and HTML formatting)
- programming and automating your deliveries
- monitoring the smooth progress of your operations, and producing follow-up reports