DEVELOP YOUR CONTACT AND DATA ACQUISITION
- Optimise your contact gathering strategy with the help of customised forms
- Guarantee the quality and security of your data (connecting information systems to centralise data, securing the consent of your contacts, checking that email addresses are valid)
- Use Dolist tracking services and integrated Web Analytics solutions to build up a wealth of behavioural data
- Develop your customer insight and sort your files effectively using surveys, competitions and preference settings
STAND OUT FROM THE CROWD WITH A PERSONALISED APPROACH
- Make full use of all the information you have regarding your contacts, in order to personalise the content of your messages
- Target your contacts precisely with messages that correspond to their interests / observed behaviour
- Develop relationship scenarios to automatically capitalise on the most important moments in the customer life cycle
- Boost your contacts’ brand engagement with automatic messages in response to their actions (sign-up, request for information, participation in a survey etc.).
OPTIMISE THE DELIVERABILITY OF YOUR EMAIL CAMPAIGNS
- Analyse the deliverability of your messages before you send them: quality of the HTML code, spamwords, syntax analysis etc.
- Increase deliverability and protect your domain name with our Deliverability Pack
- Protect your sender reputation with the help of Dolist’s OPERA technology (Optimum Predictive Email Reputation Activity)
- Use Dolist’s unique GQI (Global Quality Index) to instantly analyse the strengths and shortcomings of your campaigns.
ANALYSE AND IMPROVE YOUR PERFORMANCE
- Create – simply and with no need for advanced technical skills – emails which are optimised for mobile phones with the help of our Responsive Message Generator
- Test the reactions of your contacts to different versions of the same message (A/B Testing) to make your campaign as effective as possible
- Make sure that your emails are displayed correctly on all devices and browsers
- Use the wealth of statistical resources at your disposal to analyse the impact of your operations and detect opportunities for further progress: contact database stats, campaign performance results, behavioural data, your targets and the revenue generated (Web Analytics) etc.