DEVELOP YOUR CUSTOMER INSIGHT
- Centralise all useful data CRM, online and offline transactions, product catalogue, responses to emails, browsing behaviour etc.
- Join the dots between your customers’ actions: online/store visits and purchases, calls, mobile app use, messages received etc.
- Analyse your customers’ behaviour and loyalty, across all channels.
BOOST LOYALTY AT EVERY STEP OF THE CUSTOMER LIFE CYCLE
- Create effective, omnichannel relationship marketing programmes by automating your campaigns (Trigger Marketing)
- Make full use of online and offline channels to shape the customer experience
- Find the best way to reach each and every contact, without overdoing it.
BOOST YOUR ROI AND AVERAGE SPEND
- Send out personalised deals at just the right moment, via the most appropriate channel
- Seize on cross-selling opportunities, based on past purchases and the online behaviour of your contacts
- Improve your performance: Average 3 to 5% increase in turnover, +20% average spend, +75% message open rates thanks to Trigger Marketing.
TECHNOLOGICAL SYNERGY FOR OPTIMISED MARKETING
- Interconnected technologies
- Data centralisation and structuring (Datamart based on 1by1 Marketing technology), synchronisation with other channels (incoming and outgoing), product recommendations, scenario hierarchy
- Marketing expertise from Dolist: customer life cycle and Trigger Marketing, strategy, support, email & SMS technologies and services, optimised deliverability, dynamic personalisation, ROI analysis.