CONTACT SCORING: BOOST YOUR ROI!

Boost your marketing ROI by up to 40% with the help of our scoring techniques, ticking all the right boxes:

  • Greater customer insight thanks to better information and intelligent analysis.
  • Target your marketing campaigns more precisely by identifying contacts with similar criteria and, ultimately, segmenting your database more effectively.
  • More pertinent messages based on past or predicted behaviour (contacts liable to unsubscribe or complain, those likely to buy products etc.), with personalisation based on contacts’ interests or affiliations.

A SCORING SYSTEM TO IDENTIFY HIGH-POTENTIAL CONTACTS

Dolist offers multiple scoring systems to help you boost your efficiency and meet your objectives by focusing on the right targets:

  • Identify your brand ambassadors and customers whose loyalty you want to win, and adapt your campaigns accordingly
  • Target high-potential contacts for greater ROI
  • Eliminate the least responsive contacts from your database
  • Targeted operations to reactivate contacts with decent potential

SCORES TO HELP YOU PREDICT CUSTOMER BEHAVIOUR

Become pro-active and plan ahead for the behaviour and expectations of your contacts:

  • Optimise the timing of your deliveries to maximise open and response rates
  • Modulate your marketing pressure and launch personalised retention operations to avoid losing contacts for good
  • Avoid complaints by adjusting the frequency of your emails and/or by stepping up targeting and personalisation efforts
  • Optimise the content of your messages and get a better reaction from your target audience.

CUTTING-EDGE EXPERTISE IN SCORING

Dolist’s scoring operations are enhanced by our partnership with BVA Data Sciences, the data mining division of the BVA Institute. Scores are calculated using the results of previous marketing operations and the observed behaviour of your contacts (purchases, email responses etc.).

Dolist draws upon state-of-the-art expertise in algorithms and modelling to offer clients the most reliable solution on the market.

 

MORE INFORMATION ON THIS SERVICE

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