CAPITALISE ON THE AUDIENCE REACHED BY YOUR SITES
Do you know who visit your websites? How many of these visitors are identified in your contact database? Do you know how to contact them? Are they covered by your relationship marketing programme?
If your website receives 2000 visitors per day, an optimised approach can allow you to identify 100 – 200 of these contacts. So before you invest heavily in acquiring new contacts, Dolist can help you to capitalise on your existing web traffic and transform your visitors into contacts (and potential customers).
THE MECHANICS OF PERSONALISED COLLECTION
We offer advice and support as you establish a personalised contact collection system for your websites. Our approach can be broken down into 5 steps:
- Targeting the right visitors
- Determining which data to collect
- Promoting your brand and the advantages of becoming a contact
- Encouraging visitors to sign up with a fully personalised pop-in
- Measuring the success of your collection campaign
This process gives you all the tools you need to establish long-lasting relationships with your new contacts, making them regular customers and members of your loyalty scheme.