CHALLENGES ENCOUNTERED

  • Making the G7 Sharing service easier to use and enriching the customer experience
  • Developing turnover from emails by securing the loyalty of those contacts already present in the database

OBJECTIVES

  • More effective use of the available information via centralisation of all data resources and interconnection of the various information systems (Salesforce, Dolist-V8 & Dolist-EMT)
  • To implement a Trigger Marketing strategy based on the customer life cycle, upstream and downstream of order confirmation
  • To optimise the emails sent out to service users via the website and mobile application
  • To boost turnover with the help of automated, personalised marketing messages based on commercial and behavioural data

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