CHALLENGES ENCOUNTERED

  • A large number of websites, making it difficult to keep track of performance and conversion targets
  • Insufficient use of Analytics tools to measure marketing performance
  • Lack of skills within the company when it came to using Google Analytics

OBJECTIVES

  • To determine the essential marketing KPIs
  • To develop customised dashboards on Google Analytics
  • To measure the ROI from the various marketing channels used
  • To help Randstad employees increase their skills with Google Analytics

 

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