CHALLENGES ENCOUNTERED

  • Optimising the conversion rate of the Millésima online store
  • Boosting turnover with targeted direct marketing campaigns
  • Developing repeat business and multiple purchases
  • Improving the overall user experience and customer satisfaction

OBJECTIVES

  • To increase traffic and sales on the Millésima online store by unlocking the potential of the company’s database and its 60000 opt-in contacts
  • To make all of this data more accessible, for more relevant and timely marketing campaigns
  • To boost the loyalty of existing clients to maximise repeat business
  • To make full use of Marketing Automation, particularly via the Dolist-Magento connector, in order to send out targeted promotional messages which generate more income
  • To optimise the transactional messages connected with the order cycle, managing customer relations more effectively

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