PROBLEMS ENCOUNTERED

  • Emails inconsistent, in terms of both format and content
  • Lack of a solid grounding in the best practices of email marketing
  • Little visibility regarding the ROI of email operations

OBJECTIVES

  • To conduct a review of current campaigns
  • To draw up a consistent and distinctive email marketing strategy, with updated messages and content making better use of storytelling
  • To help the employees of Crédit Mutuel Nord Europe put in place personalised dashboards in order to analyse the ROI from their operations

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