Foster optimal event management

Discover how Musée du Quai branly has banked on the alliance of events and the email channel.

Challenges encountered

Pre-invitations not optimised because sign-up procedures were too complex

Online invitations proving to be ineffectual

Manual processing of responses was complex and time-consuming

Objective: Combine efficiently e-mail & events

  • To rethink the design of the museum’s e-invitations, making them easier to read
  • Stronger incentives to sign up, with simplified procedures
  • To use automated techniques for better tracking of invitees and participants: confirmation, practical information, thank you messages etc.
  • To optimise the monitoring of event attendees using a barcode system.


Musée du Quai Branly – Jacques Chirac

Logo Musée du Quai BranlyThe Musée du Quai Branly – Jacques Chirac aims to promote the Arts and Civilizations of Africa, Asia, Oceania and the Americas. Its gathers 300,000 works. As a space for scientific and artistic dialog, the museum offers a cultural program of exhibits, performances, lectures, workshops and screenings. In collaboration with the Dolist teams, the museum sought to optimize its invitation emails for its events, the registration and the follow-up of their participants.

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