Increase its revenue with automated campaigns

Focus on Dolist’s work with retail giant Cultura. Find out how Cultura used Trigger Marketing and the Dolist Magento connector tool to increase customer satisfaction and turnover!

Challenges encountered

ā†’ Centralising useful data for use in marketing efforts
Enhancing customer satisfaction with optimised transactional messages
ā†’ Developing turnover from the email channel

Objective: better loyalty with a multichannel approach

  • To synchronise the Magento e-commerce platform with Dolist email and SMS platforms in order to make better use of the data gathered by Cultura’s email marketing strategy
  • To optimise existing transactional emails, particularly by incorporating dynamic content personalisation mechanisms into the messages
  • To seize upon the various opportunities which crop up throughout the customer life cycle, with the help of a tailored Trigger Marketing strategy
  • To make better use of behavioural data in order to make Cultura’s messages more relevant and timely

 

Cultura

Logo Cultura

Cultura is a French distribution brand dedicated to cultural and artistic leisure. With more than 85 stores spread over the territory and a e-commerce website, the brand aims to make culture accessible to everyone.

Cultura turned to Dolist in order to centralize the useful data of prospects and customers to allow better customer knowledge and their marketing operations.

 

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