A/B TESTING

Do you want to fine-tune your messages to maximise the impact of your marketing campaigns? Save time and boost efficiency with A/B optimisation testing.

  • Test different versions of the same message on a group of sample contacts, and use the results to optimise your marketing practices
  • Measure the impact of changing one or more features of your message: sending details (subject line, sender address, sender name) or message variables (content, layout, design, calls to action etc.).
  • See how your contacts react to these changes
  • Select the most effective version and boost your results.

WEB ANALYTICS & EVALUATING ROI

Do you need to analyse the performance of your operations? Go beyond the usual indicators and measure your actual return on investment.

  • Analyse the behaviour of your contacts in response to your emails, and track the way they browse your site
  • Precisely analyse the impact of a campaign on your website traffic and sales (visits, interests, conversion rate etc.)
  • Identify the most attractive content in your emails and precisely measure your ROI
  • Use this data to refine your segmentation strategy and make your marketing operations more relevant
  • Create a workable dashboard allowing you to track your performances in real time.

Customers testimonials